TEXAS INSTRUMENTS ACCELERATES DEVELOPMENT OF DIGITAL VIDEO APPLICATIONS WITH FIRST PRODUCTS BASED ON DAVINCI(TM) TECHNOLOGY
Simplifying digital video innovation, Texas Instruments Incorporated (NYSE: TXN) (TI) today announced the availability of the first products based on its DaVinci™ technology. The new products include two digital signal processor- (DSP) based system-on-chips (SoC), multimedia codecs, application programming interfaces (APIs), frameworks and development tools, all are optimized to enable innovation for digital video systems.
DaVinci Technology Enables OEMs to Implement Digital Video Without Codec or DSP Expertise
These integrated components are the industry’s first complete offering of an open platform to enable digital video innovation without requiring extensive digital video expertise. With these DaVinci products, adding digital video to an application becomes as simple as writing to an API, saving original equipment manufacturers months of development time and lowering overall system costs.
TI has made this possible by eliminating the complexity of digital video through the integration of hardware and software, allowing developers to build upon existing, production-tested software components optimized for digital video.
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