Philips Enables High Definition LCD TVs for the Mass Consumer Market
Royal Philips Electronics (NYSE: PHG, AEX: PHI) today introduced the highly integrated, hybrid Nexperia™ TV520 reference design that allows best in class picture quality for LCD TVs at considerably lowered costs. The customer can design a product and bring it to market in as little as three months with this integrated production-ready design. The high integration level of the hybrid ATSC/DVB solution offers an easy design-in process for TV manufacturers and translates into a reduced bill of materials of up to 50% compared to alternative solutions.
The Nexperia™ TV520 family of hybrid semiconductor reference designs delivers state-of-the-art picture quality at significantly lower costs
The new reference design supports both analog and digital TV broadcast standards and meets the rapidly growing demand for convincing High Definition picture quality and great sound experience on small screen LCD TV sets at an unprecedented price point.
The LCD TV market is seeing greater than twenty percent price erosion per year, which means that manufacturers must be vigilant in removing cost from their products almost as soon as they hit the market. As High Definition TV content becomes increasingly available, they are seeking LCD TVs that offer the highest quality viewing experiences in both analog and digital at an affordable price. LCD TVs built on the TV520 family are ideally positioned to fulfill both those needs and will greatly expand the market for new TV technology.
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