NXP drives adoption of location-based services with low cost, multimedia-enabled navigation device solution

NXP drives adoption of location-based services with low cost, multimedia-enabled navigation device solution

NXP Semiconductors announced a full solution for low-cost, portable GPS devices with advanced multimedia capabilities. Building on NXP’s Nexperia™ mobile multimedia processor PNX0190, the new offering includes NXP Software’s swGPS™ Personal, a ground breaking software solution for GPS, along with ALK Technologies’ industry-leading CoPilot® navigation software – providing everything a designer needs to build a low-cost, multimedia-rich portable media player (PMP) with navigation capability for connected consumers on-the-go.

Highly integrated Nexperia personal media player solution combines GPS navigation and rich multimedia capabilities for connected consumers on-the-go

Traditional GPS solutions require hardware GPS baseband processors. In contrast, NXP’s solution utilizes swGPS Personal running on the PNX0190 multimedia processor to efficiently perform GPS calculations. By eliminating the costly GPS baseband silicon, NXP’s solution delivers a low bill of material while the software-based approach provides flexibility and future-proofing in an evolving market, enabling in-the-field upgrades to offer new features as soon as they become available.

In addition to its proprietary swGPS Personal software, the NXP solution incorporates navigation software from ALK Technologies. According to Michael Kornhauser, Vice President at ALK Technologies, Inc., “The combination of NXP’s PMP/GPS technology and ALK’s CoPilot GPS Navigation software provides a highly integrated, ready-to-go solution for the delivery of portable navigation systems that are finally both practical and affordable for the average consumer.