The key to becoming and staying a leader in the booming medical device industry is to aggressively launch new, never before seen devices. These devices should perform a function not previously possible, be smaller, faster, less expensive and more multi-functional than their predecessors. With the $100 billion market expected to explode to $300+ billion over the next few years, it is safe to say there will be growing demand for these products. Conversely, there will be more competition, more FDA scrutiny, more competitive pricing pressure and more rattling from the financial sector to pump out more state-of-the-art devices to satisfy the Wall Street darlings.
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