From Nokia’s standpoint, the deal more or less plugs the sinking ship that is the company’s brand. Once considered a leader in phone development, company sales have fallen 24% in the three months to the end of June from a year earlier.
A bit more specifically — the company has sold just 57.3 million phones during this quarter, down 27% from last year.
It should be noted, though, that sales of the company’s Lumia phone, which operates on Microsoft’s mobile operating system, have risen during this same time period.
Executives on both sides believe that by partnering together, they’ll be able to bring the hardware and software closer together, for tighter integration, and thus, a better, overall user experience.
Industry analysts point out that the marriage of these two companies might lead to their passing Blackberry for third place in market share, behind leaders Samsung and Apple, respectively.
The purchase will be completed in the first few months of 2014. At that point, approximately 32,000 Nokia employees will transfer to Microsoft.
Story via: bbc.co.uk
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