Analyzing the demographics of your favorite social media sites

Source: Business Intelligence

Businesses needed a method to identify how their online presence would reach their proper client base. BI Intelligence has researched and reported which sites get the most traffic from varying demographics, to assist brands in targeting their potential customers through advertising and promotions. The study breaks down factors like gender, income, and age to pinpoint who visits each social media site. Users’ mobile activity on social media is also analyzed in the data compiled by BI Intelligence, and daily statistics are noted for peak times in social network usage.

This study essentially helps businesses target their audience more efficiently on both the domestic and international level. Enterprises can then identify which social media platform they should advertise on to gain more traction, since social media is so vital in the development of a brand or company.

Facebook:

 The world’s youth still dominates Facebook internationally, but in the past year, the 45 to 54-year-old age bracket has increased by 45%. 73% of U.S. Facebook users report their income as $75,000. Facebook’s user rate outside of the U.S. is 86%.

Twitter:

Everybody loves to consume information in 140 characters or less! 27% of 18 to 29-year-old Americans tweet. Only 16% of 30 to 40-year-olds use Twitter.

Instagram:

The “home of the selfies,” female population is 86%.

Linkedin:

The international “Facebook for business people” has a user base that is predominately male.

Google +

The social networking site where you can have Google Hangouts is 70% male.

Pinterest is most popular with tablet and mobile device users. According to a report by Nielsen, 84% of U.S. Pinterest uses are women.

Tumblr is like the Harry Potter version of Facebook and Twitter combined, complete with a smorgasbord of gifs, pictures, videos, articles, and stories that center on self-expression. You can feel the teenage angst on Tumblr, because is swarmed with young adults. 8% of Internet users with incomes $75,000+ use Tumblr.

Source: Business Insider