The popular mobile messaging app Line has just added ten million new users based in India to its registered user’s list in only three months after launching in the country. These new users are the result of an extensive marketing push by Line in India which will soon include a TV commercial campaign starring popular Bollywood actresses.
Line mobile messaging app
Line released this information today on its official blog, but did not specify what percent of the ten million new users were staying active on the app as opposed to simply trying it out. According to their blog, Line’s goal is to reach 20 million users in India by the end of the year, a goal they should surpass if the current growth rate continues throughout 2013.
There is no doubting the app’s popularity. Line has around 250 million users on a variety of different devices, including iPhone, Android, and Nokia products, head-to-head with the amount of people who use WhatsApp. Created by NHN Japan, Line originally amassed a great following in Asia, where it continues to draw most of its revenue, before spreading to South American and European markets.
While Line's following has grown annually following its release and it has added new features such as video calling to keep up with WhatsApp and other mobile messaging apps, it has not yet released monthly activitiy usages, or MAUs, which would prove more useful in determing the activeness of the mobile app.
Regardless of this, it seems that Line’s marketing campaign in India has thus far been wildly successful. Since its official launch in India, Line has seen a dramatic spike in service use, with voice calls increasing 3,200%, messaging increasing 700%, and sticker use increasing 1,800%. On their blog, Line’s CEO Akira Morikawa states that the app’s growth rate in India has been higher than any other country where it has been released to date, and that they are confident of the app’s prolonged success in the country.
Source: Techcrunch.com
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