Image of the Day: Digital billboards tell you who’s flying on the plane above your head

Ever look above at a plane and wonder who’s on it or where it’s going? Now, British Airways has designed a way for you to find out.

The company launched a set of digital billboards that can interact with the planes overhead. The billboards incorporate surveillance technology that tracks an aircraft and disrupts whatever traditional ad is currently on the billboard to display a child pointing at the plane above its head. It also displays the flight number and destination on the screen.

The billboards have been unveiled at two England locations so far, including London’s Piccadilly Circus.

Watch it in action below.

Story via The Drum.