Mark Phillips was enjoying his life of exercise and outdoor activities (wonder what that’s like) when he realized his trikes up mountains and trails were missing something: alcohol. Sure, he could have packed a bottle of wine or some beer, but who wants to carry all that? He’s already hiking up a mountain. So instead, Philips invented Palcohol.
Palcohol is the world’s first, and probably last, form of powdered alcohol. Using the powder, you can turn ordinary water—or any other beverage, presumably—into rum and vodka, or use it to make Margaritas, Mojitos, and something called Lemon Drops. Adding a bit of the powder—gluten-free, in case you were wondering—into five ounces of ordinary water creates a standard Palcohol measure.
Taste wise, nobody seems to know if powdered rum will taste at all like regular rum and wine aficionados are flatly rejecting the idea of powdered wine.
“I guess, from a wine standpoint it could be used to increase the alcohol percentage of a finished wine, like an extra shot of espresso in a latte,” said Napa winemaker Robin Akhurst on CNET. “But there is no way you could use it to make wine by adding it to grape juice.”
The product has just been approved for sale by the US Treasury, a process that according to Philips took four years—not surprising, as they're tryin to sell powdered alcohol.
While the US Treasury has yet to reconsider whether granting approval for consumers to buy an untraceable powdered alcohol substance that can be smuggled into nearly everywhere was a bad decision, the Alcohol, Tobacco Tax and Trade Bureau has at least reconsidered their stance on Palcohol labels. The Bureau has apparently withdrawn this approval, after admitting giving it was a mistake.
Despite that setback, Palcohol is due to go on sale this fall, so don’t be too shocked if you see packets of powder at your liquor store.
Source CNET
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