A new report from Ball State University in Indiana has just revealed that about 29% of students own a tablet in 2014, a number that has decreased since 2012.
The study was conducted by Michael Hanley, an advertising professor and director of Ball State’s Institute for Mobile Media Research. Hanley has been conducting surveys on the use of mobile devices for over 10 years.
College students and their tablets
Why aren't tablets so popular?
“Tablets are for entertainment purposes, not for writing papers and doing class projects — key components of higher education,” Hanley said. “Tablets don’t have the keyboard accessibility and power as compared to laptops and PCs. However, many students plan on getting a tablet when they graduate in order to watch movies, play games or access social media. After graduation and getting a job, you can afford to splurge on entertainment.”
How do college students feel about mobile ads?
– 65% receive mobile ads
– 70% don’t like it
Some other interesting facts discovered
– 89% of college smartphone owners use their GPS to find restaurants, stores and movie theaters
– 61% of college smartphone users are getting their parents to pay the bill
– 50% of students are texting during class
– 74% of students are using their smartphones to browse the Internet daily
– 80% of students watch video on their phones
Even though tablets aren't that popular among college students, smartphone usage is thriving.
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