Social media users are going mobile; Classical online media usage is declining

Mobile devices play an increasingly huge role in our everyday media consumption, and social networking was one of the first activities to become mobile-first. According to the infographic above from online statistics portal statista.com, Instagram, Pinterest, and Twitter are used almost exclusively on mobile devices in the U.S., while Facebook usage is more evenly distributed across devices. The future of social networking clearly points to mobile, with Tumblr and LinkedIn being the notable exceptions to the rule, with more than half their users signing in through desktops.

According to a recent report published by eMarketer, time spent on digital media use among U.S. adults surpassed time spent with TV for the first time in the last year. Time spent on smartphones and tablets in the U.S. is predicted to jump to 23.2% by the end of 2014. Statistics show that mobile has become so popular that the classical online media usage has been on the decline since 2012.  

Infographics courtesy of Statista.