Developing beacons with Bluetooth® low energy (BLE) technology

Bluetooth® beacons are taking off. They enable “proximity-aware applications” for customers, businesses, and industrial environments.
– End customers benefit through instant coupons and tailored offerings based on where they are.
– Businesses benefit through improved visibility to customer buying habits and increased loyalty.
– Industrial companies benefit through improved asset monitoring and utilization.

The possibilities are endless, and beacons are set to transform our world. But before they do…you should know that implementing them can be challenging. Putting beacons on a product, pushing their data into the cloud and then using it create value all represent new development frontiers for many of us.