Digi-Key Corporation and Seoul Semiconductor Announce Worldwide Distribution Agreement

Digi-Key Corporation and Seoul Semiconductor Announce Worldwide Distribution Agreement

THIEF RIVER FALLS, Minnesota and Seoul, South Korea – March 08, 2010 — Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, and LED innovator/manufacturer Seoul Semiconductor have entered into a global distribution agreement. The agreement includes distribution through Digi-Key of the full range of Seoul Semiconductor's products, from the smallest DC LED to the innovative and world's first AC LED, Acriche™.

Seoul Semiconductor is a leading innovator of high-brightness and energy-efficient LEDs. Products stocked by Digi-Key are available for purchase on Digi-Key's global websites. Additionally, these products are slated to be featured in future print and online catalogs.

“With technology breakthroughs increasing brightness, or lumens per watt, at lower price points, the interest in LEDs continues to grow dramatically,” said Dave Doherty, Digi-Key's vice president of semiconductor product. “With products such as Seoul Semiconductor's Acriche AC LED, we are confident a global partnership will benefit our customers. Digi-Key's commitment to providing top-quality products continues with the addition of Seoul Semiconductor's product to our broad product offering.”

Brian Wilcox, vice president of North American sales for Seoul, said, “We are pleased to partner with a distribution leader such as Digi-Key on a product opportunity where demand is growing with increasing intensity. The Digi-Key Lighting Partners Program will link our customers to the entire eco-system surrounding the LED, helping them get to market faster.”

www.digikey.com