Gennum Delivers Industry’s First Single-Chip HD and 3Gb/s Transmit and Receive Solution

Gennum Delivers Industry's First Single-Chip HD and 3Gb/s Transmit and Receive Solution

Gennum has developed a singlechip transmit and receive solutions to support 3 Gb/s, and high definition (HD) and standard definition (SD), for serial digital interface (SDI) applications.

Integrated SerDes with Video and Audio Processing Offer Significant Development Time Reduction

These highly integrated chips provide broadcast and professional video equipment manufacturers a complete SDI solution, eliminating the requirement for any external processing and dramatically reducing development time.

With serializer/deserializer (SerDes) capabilities, along with integrated cable driver, voltage controlled oscillator (VCO), and full video and audio support, the new transmitter and receiver offer over 30 percent savings in cost, power, and board area compared to existing HD solutions.

“By delivering complete SDI transmitter and receiver solutions, we are providing our customers a means of reducing their development time from man-years to man-weeks,” said Martin Rofheart, Senior Vice President and GM, Analog & Mixed-Signal Products, at Gennum. “Also, the cost, power and area savings offered by these products makes them the ideal choice for both 3Gb/s and HD-SDI applications, providing a solid platform for our customers to implement HD-based designs. Indeed, we anticipate the ease of implementation will enable a broad set of 3Gb/s-capable equipment such as cameras and monitors, which are essential for content generation and display of uncompressed 1080p 50/60 video signals.”