Vancouver, British Columbia (May 23, 2013)—Worldwide shipments of touchscreen panels are set to double from 2012 to 2016, reaching nearly 3 billion units as a wide variety of products beyond smartphones and tablets adopt the technology, particularly notebook PCs.
A total of 2.8 billion touchscreen panels will ship in 2016, up from 1.3 billion in 2012, according to the IHS DisplayBank “Touch Panel Issue and Cost/Industry Analysis Report,” from information and analytics provider IHS (NYSE: IHS). Shipments this year will surge 34 percent to reach 1.8 billion units, as presented in the figure below.
Growth in the touchscreen market will be driven by increasing penetration in markets beyond the smartphone and tablet businesses,” said Duke Yi, senior manager for display components and materials research at IHS. “Demand so far has largely been limited to these two markets. However, touchscreen sales are increasing dramatically across a broad range of products, particularly notebook PCs.”
Yi addressed his remarks to a large audience at the SID/IHS Touch Gesture Motion Focus Conference here on Wednesday.
Yi presented 14 different products that all will see growth in penetration of touchscreen technology through the year 2016. In addition to smartphones, tablets, notebooks and PCs, Yi said opportunities exist in the markets for liquid crystal display (LCD) monitors, digital still cameras, portable navigation devices, portable media players, portable game devices, automobiles, ebook readers, camcorders, digital photo frames, and portable DVD players. While the size of these markets varies widely and some are quite small, their aggregate growth will propel the rapid expansion and massive volumes of the touchscreen market in the coming years.
Notebooks get touchy
“The notebook represents the key near-term growth generator for touchscreen displays,” Yi told the SID audience.
As IHS noted this week, global shipments of touchscreen-equipped notebook PCs will rise to 78 million units in 2016, up from just 4.6 million in 2012. By 2016, notebooks will account for 12.3 percent of global touchscreen shipments by area, up from less than 2 percent in 2012.
Prices for touch-enabled notebooks are declining, with a popular model from Asustek Computer Inc. falling to a $700 price in China, Yi noted. This is making the touch screens more affordable for mainstream consumer notebook PC buyers.
The form factor of notebooks is evolving to suit touch technology, with new alternatives to the traditional clamshell arising, including detachable, slide, foldable, flip and twist.
Touch leaders
Projected capacitive is expanding its dominance of the market with 96 percent of touch screens expected to use the technology in 2016, up from 79 percent in 2012.
Asustek of Taiwan took an early lead in the touch notebook market, taking the No. 1 rank in the first quarter.
Atmel Corp. of the United States was the top touch controller integrated circuit (IC) chip supplier in in the first quarter.
Among touchscreen panel suppliers in China and Taiwan, the dominant suppliers in 2012 were No. 1 TPK and No. 2 Wintek, which are far ahead of the other suppliers in terms of revenue. In Korea, Iljin Display was the top touch panel supplier.
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