Hammer drops on smartphone: oh the things people do at trade shows
Phone leaves unscathed thanks to impressive product, but still, we’re left asking – why?
When you go to CES, there are a lot of times throughout the course of the show where you’re just left scratching your head. Whether it’s standing in front of a booth wondering why a company would invest themselves into the production of what’s clearly a no-purpose device, to seeing some of the ridiculous shows and displays that businesses put together in an effort to draw people in.
Intel’s booth is a tradeshow in and of itself.
Then there are the demonstrations. A majority make sense and have a purpose at these things. Others, though . . . let’s just get into the video below.
The product here is Armortech and basically it’s a protective add-on for the screens of various smart devices. It fits everything: both the old and new iPhone, Samsung’s Galaxy line, and more, as well as all of the various sized tablets. It’s flexible, thin, lightweight, scratch-resistant, and affordably priced.
It’s a good product. But that’s not what this article’s about; rather, it’s about the product demonstration. And the way the company was demonstrating the effectiveness of their product was by inviting those nearest to the stand to sacrifice, I mean, provide their smartphone to the workers as part of a demonstration wherein the phone (with a sheet of Armortech over it) is placed below a hammer held up by a pin.
When word is given, the pin is pulled and the hammer drops.
On the $200 device.
Video below:
For those wondering, the answer is no — this was not my phone in the demonstration. I was more than satisfied with the literature provided at the booth and was not inclined to sacrifice my device as a means for seeing if it works or not.
The company plans to launch the screen protector in the first quarter of 2013. Depending on which Armortech product you go with, price ranges from $39 to $69.
Learn more about the product at Armortechprotection.com ■
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