Hate the QR barcode?? No worries, an alternative has arrived

A Quick Response (QR) barcode is a two-dimensional code that has a large capacity for storage. These QR barcodes have been used by many marketers for consumers to gain data. In recent years, QR barcodes have become ubiquitous. You’ve seen them in magazines, on supermarket shelves, on websites, on billboards, on mass transit, everywhere. Interactive barcodes have been scanned by users with smartphones. But why is it that many people are rejecting the use of QR codes? As useful as they may be, they can be easily ignored by civilians just simply because people don’t know how to properly interact with them.
 
The electronics company Ricoh developed Clickable Paper in 2011. This service lets you click an image without needing to zoom in on a code. When the image is clicked, the user is directed to a panel of options, including a link to Amazon, a YouTube video, and a website. People can share this information to social networks for a more “social” experience.

Ricoh recently released an app that enables this new type of scanning. This technology is definitely a step up from QR codes that only send users to one site. Google Goggles has also been getting in on the scanning action. This tech allows smartphones to read and interpret images into promotional materials, ideal for worldwide marketing. Pretty soon, QR codes will be extinct.