LMK launches more than 60 category-specific and content-rich iphone applications with many more to come by the

LMK launches more than 60 category-specific and content-rich iphone applications with many more to come by the end of 2010

New Apps Deliver Dynamic and Authoritative Content on Pro Sports, Celebrities, Musicians and More

NEW YORK, March 12, 2010 – LMK (“Let Me Know”), a digital service that provides authoritative information on a wide range of subjects, today announced the immediate availability of more than 60 iPhone applications. The new mobile apps harness LMK’s unique breadth and depth of coverage on a variety of subjects, ranging from baseball players and teams to 50 Cent, Lady Gaga and Taylor Swift. The apps are priced starting at $0.99 and LMK expects to expand its mobile product offerings on a monthly basis. LMK’s apps can be downloaded from Apple's App Store as well as through LMK.com and can be used on the iPhone and iPod Touch.

“LMK is doing something unprecedented by releasing large groups of topic-specific iPhone applications that enable consumers to break through the clutter, giving them access to authoritative, up-to-the-minute content on the topics that matter most to them,” said Michael Gutkowski, president of LMK. “Whether it’s the New York Yankees, Derek Jeter or Paris Hilton, our platform gives us the ability to deliver a user experience that’s targeted, informative and entertaining.”

Each LMK iPhone app provides curated news and a photo stream that is continuously updated from the best and most authoritative sources available. Additionally, every LMK application will expand its rich and dynamic experience as additional product enhancements are added in the coming months. With so many single-topic apps to choose from, LMK will also offer marketers the ability to sponsor an app that is timely and relevant to their brand.

LMK also puts the power of the platform into the hands of consumers by asking users to submit their must-have apps at LMK.com. Whether it’s a favorite video game, movie star, tennis player or guilty pleasure, LMK will deliver dynamic subject matter that people truly want.

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