Master Electronics & Anderson Power Products sign distribution agreement

Santa Monica, CA – Master Electronics, a leading global distributor of electromechanical, interconnect and passive components, announced a distribution partnership with Anderson Power Products. Since 1877, Anderson Power Products has been a leader in developing high quality, low cost, power interconnect solutions. APP is often found in high power and/or high voltage applications.

“Anderson Power connectors are high quality, reliable, and fit in many of the markets our customers are in today. As a true interconnect and electromechanical distributor, we are thrilled to distribute Anderson Power Products to our industrial, electric vehicle, and telecom customers,” said Riad Nizam, Master Electronics’ Vice President of Sales & Product.

“We are delighted to have Master Electronics as a distribution partner. Master Electronics commitment to broadly stocking our products will greatly improve our service levels across the country, especially in the Minnesota, Florida, West Coast and Canadian markets,” said Mike Hole, APP Global Director of Sales.

Master Electronics, known for their 350,000+ SKUs inventory, is predicting immediate success by partnering with Anderson and its broad product line. Both companies enjoy similar customer bases, with Master’s sales team now reaching more customers, more aggressively than ever, through online and traditional channels.