Mouser Electronics: Distributing Products Globally to Build Future Solutions

Mouser Electronics: Distributing Products Globally to Build Future Solutions

Technology is always advancing. Keeping pace with it remains one of the biggest challenges for design engineers tasked with building the next “it” product.

Where the world of advanced technology and global electronics distribution converge stands Mouser Electronics. Aside from delivering engineers the newest semiconductors and electronic components for their newest designs, Mouser also provides the information and support they demand — when and where they need it.

Delivering a sticky web

Supplying a speed-to-market advantage to design engineers and buyers is one of Mouser’s key business objectives. Playing a central role is the company’s industry-leading website — Mouser.com. From day one, Mouser saw the web as a smart way to not only quickly and easily browse and purchase components, but also distribute essential product and design information.

Mark Burr-Lonnon, Vice President of EMEA and APAC Business

The company has developed thousands of Product, Technology, and Application sites for detailed information and downloadable resources about the newest products and latest technologies. It also provides information on major applications, including energy harvesting, medical, building automation, lighting, and more. Engineers can quickly use block-diagram navigation to source components, plus access product datasheets, videos, white papers, application design notes, articles, and other solution-based content on the hottest new technologies.

For design engineers and buyers on the go, Mouser has extended its global reach with MouserMobile. Unlike other sites, which have been squeezed down into a mobile format or app, MouserMobile delivers the full capabilities of Mouser.com into an optimized format for mobile viewing that customers can access from anywhere on their smartphone, tablet, or other mobile device.

“At Mouser, we understand the pressures design engineers face. They must get their products to market faster than ever before,” explains Mark Burr-Lonnon, Mouser Vice President of EMEA and APAC Business. “Design engineers are visiting our site for more than just components. They want information in real time. Engineers are designing by the application or system rather than by the part. They need to research and identify the best solutions for their specific needs — all in a user-friendly format via computer, smartphone, or tablet.”

Support that crosses all boundaries

Another key component to Mouser’s global growth is its unwavering commitment to always doing what’s right. In ensuring quality service, the company has 19 locations strategically placed throughout Europe, Asia, and the Americas, with more on the horizon. Technical support for sourcing, bill of materials, and answering technical questions through its network of Customer Service Centers is available — bringing local, personalized support to design engineers and buyers. Inside sales representatives also provide an additional layer of service.

When it’s time to translate these services into top-level support, Mouser is there to answer questions in 17 languages and transact business in 17 different currencies — all from the customers’ same time zone. Furthermore, Mouser has 54 country-specific websites. Recently, Mouser announced it is now offering Chinese customers RMB currency and UnionPay to accelerate its growth in China.

Burr-Lonnon concludes, “Every day we think, how can we better help engineers speed design development? Product availability, information availability, local technical support, and customer service are our focus.”

For more on Mouser, visit http://www.mouser.com. ■