NVIDIA First To Deliver High-Definition Video Processing For All Desktop and Notebook PC Market Segments

NVIDIA First To Deliver High-Definition Video Processing For All Desktop and Notebook PC Market Segments

NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processing technologies, today announced the immediate availability of new NVIDIA® PureVideo™ technology enabling comprehensive support for high-definition video including hardware acceleration for content based on the advanced H.264 specification.

NVIDIA Introduces PureVideo with H.264 Hardware Acceleration Across Family of Desktop and Integrated GPUs for BluRay and HDDVD Video Content

H.264, which is also known as the Advanced Video Codec (AVC) specification or MPEG-4 Part 10, is one of the digital video codecs specified for the Blu-ray (BD) and High Definition DVD (HD DVD) formats. H.264 delivers two to three times the compression efficiency of the MPEG-2 standard, which is used to create current DVD videos.

The PureVideo discrete video processing core offloads the CPU and 3D engine of complex video tasks, freeing the PC to run multiple applications simultaneously, while consuming less power.