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Premier Farnell and demmel products global agreement boosts time to market at low development costs

Premier Farnell and demmel products global agreement boosts time to market at low development costs

Global agreement provides Electronic Design Engineers with newest intelligent touch iLCD technology

30 November 2010, London – Premier Farnell plc (LSE:pfl) the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally, today announced a global franchise agreement with demmel products, an innovative leading manufacturer of “Next Generation Intelligent LCD” (iLCD) technology.

The global agreement adds demmel products’ new iLCD product line to Premier Farnell’s portfolio and is available through its business units in North America (Newark and element14), Europe (Farnell), ANZ, ASEAN, India, China and Hong Kong (element14). The addition of these products is ideal for a wide and diverse range of applications and industries.

demmel products’ “Next Generation Intelligent LCD” (iLCD) technology enables users to store all necessary Windows fonts, graphics, text templates and macros in the flash memory of the iLCD’s controller. This considerably reduces the development time normally required for the pixel-based programming process of conventional LCDs. iLCD panels can be accessed through legacy control systems or operated by low cost microcontrollers using high-level commands.

By adding a low-cost model to the existing product portfolio of intelligent displays, even price-sensitive applications and low quantity production runs can now be equipped with a colour display. Development costs are almost completely eliminated and time-to-market is shortened significantly by using iLCDs. The extremely compact 240 x 400 pixel touch screen iLCD is optimised for landscape mode but can also be operated in portrait mode. iLCDs are available from 2.8″ (240 x 320 pixel) to 10.2″ (1024 x 600 pixel) and every model comes with the same set of commands and electrical connections.

Through Premier Farnell’s global distribution network and element14, the company’s innovative information portal and eCommunity for electronic design engineers, demmel’s iLCD products can be ordered in bulk and are available for next-day delivery. Local language websites and regional offices ensure that Premier Farnell’s customers receive excellent sales and technical support on all its product lines.

“As a global player in the electronics distribution sector, we always require a comprehensive suite of products for our customers, especially design engineers interested in purchasing product at the beginning of the product life cycle, to offer them a broader cost-competitive choice from one source,” said Mike Buffham, Director of Product and Supplier Management at Premier Farnell “We are delighted with the agreement with demmel products, leaders in iLCD technology, providing an ideal partnership that is in line with our strategy to provide our customers with exceptional time-to-market technology and superior product support service.”

Dipl. Ing. Herbert Demmel, Owner of demmel products said: “We are very pleased with this partnership which enables us to now offer the advantages of our iLCD panels to customers all over the world. The agreement is proof of the high level of trust that the electronic industry bestows upon Premier Farnell and its distribution leadership within the market.”

www.PremierFarnell.com

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