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Samsung Galaxy Tab Carries $205 Bill of Materials, iSuppli Teardown Reveals

Samsung Galaxy Tab Carries $205 Bill of Materials, iSuppli Teardown Reveals

El Segundo, Calif., November 1, 2010—With its new Galaxy Tab GT-P1000, Samsung Electronics has developed a product with features and component costs that position it as a large-scale smart phone, rather than as a true competitor to Apple Inc.’s iPad, according to iSuppli Corp.

The Galaxy Tab carries a Bill of Materials (BOM) of $205.22, significantly less than iSuppli’s $264.27 estimate for the 16Gbyte 3G version of the iPad, based on the preliminary results of a dissection conducted by iSuppli’s Teardown Analysis service. However, the reduced cost is largely the result of Galaxy’s smaller and lower resolution display compared to the iPad.

“Instead of matching up with the iPad on a feature-by-feature basis, the Galaxy Tab really is larger version of Samsung’s Galaxy S smart phone,” said Andrew Rassweiler, director, principal analyst and teardown services manager for iSuppli. “While the design approach makes the Galaxy less expensive to produce than the iPad 3G, it also makes for a product that lacks the same usability. The Galaxy Tab’s screen resolution, size and technology are not at the same level as the iPad. This is a critical difference, given the fact that the display is a key differentiating factor for the iPad.”

On the plus side for the Galaxy Tab, the device includes some features not found in the iPad. For example, the Galaxy Tab includes a gyroscopic Microelectromechanical Systems (MEMS) sensor, likely for use in gaming. Furthermore, the Galaxy Tab comes with a primary 3 Megapixel (MP) autofocus camera along with a 1.3MP front-facing or video conferencing camera. Finally, the Galaxy Tab includes build-in support for Adobe’s Flash to provide more universal Web browsing—something notably lacking from the iPad.

When the $9.35 manufacturing cost of the Galaxy Tab is added in, the combined materials and production cost amounts to $214.57.

The attached table presents iSuppli’s preliminary BOM and manufacturing cost estimate for the Galaxy Tab GT-P1000. Note that the teardown costs account only for hardware and manufacturing and do not include other expenses such as software, royalties and licensing fees.

The expanding Galaxy

Aside from the use of a larger display, the component content of the Galaxy Tab closely resembles that of the Samsung Galaxy S smart phone. Notably, both feature a Samsung-branded Hummingbird 1GHz ARM-based applications processor and an Infineon Technologies baseband processor that controls the wireless telephony/communication portion of the design.

The Galaxy Tab is a functional cell phone as well as tablet computing device, running 3G (UMTS/HSPA) in three frequency bands. According to Samsung, Galaxy Tab users can download applications from the Samsung Apps store and digital media from the company’s Hub service.

Display of thrift

The Galaxy Tab employs a 7-inch TFT-LCD display with a 1,024 by 600 resolution. In contrast, the iPad uses a larger 9.7-inch diagonal display with a resolution of 1,024 by 768 pixels. While also using a TFT-LCD display, the iPad adds In-Plane Switching (IPS) technology, which enhances the viewing angle and picture quality.

iSuppli estimates the cost of the display/touch subsystem in the Galaxy Tab at $57; The comparable figure in the iPad analysis would be $98. As in most new smart phone and tablet designs dissected by iSuppli’s Teardown Analysis service, the display and touch screen represent the most expensive portion of the design, accounting for 27.8 percent of the Galaxy Tab’s total BOM. Samsung Mobile Display is the source of the LCD screen.

Stardust memories

Next on the cost ranking is the memory subsystem, at a cost of $51, representing 24.9 percent of the total BOM.

This subsystem features a 16Gbyte of Multilevel Cell (MLC) NAND flash memory from SanDisk Corp. It also includes a Samsung multichip package combining 8Gbits of MLC Flex-OneNAND, 4Gbits of mobile Double Data Rate (DDR) mobile DRAM and 1Gbit of OneDRAM.

The numerous mechanical and electromechanical components represent the third most expensive electronic subsystem in the Galaxy Tab, at a cost of $15.22, or 7.4 percent of the BOM.

User interface facts

The user interface subsystem is fourth on the cost list at $13.87, or 6.8 percent of the BOM. This section includes the gyroscope—a 3-axis device from STMicroelectronics. It also features a capacitive touch screen controller from Atmel Corp. and an LVDS transmitter from Texas Instruments Inc.

Next on the cost countdown is the Samsung-supplied battery, at $10.60, or 5.2 percent of the BOM.

No. 6 on the cost list is the baseband subsystem, featuring an integrated circuit from Infineon, at a cost of $10.07, accounting for 4.9 percent of the BOM.

Radio frequency and more

Coming in seventh on the cost list is the radio frequency/power amplifier subsystem at $9.09, or 4.4 percent of the BOM. This system features an Infineon radio frequency transceiver and four TriQuint Semiconductor transmit modules.

Next is the applications processing subsystem at $8.84, or 4.3 percent of the BOM. This section includes the previously mentioned apps processor from Samsung.

Other notable suppliers include a single-chip Bluetooth/FM/WLAN controller and a GPS receiver device from Broadcom Corp. Maxim Integrated Products contributed a power management Integrated Circuit (IC).

For more information on iSuppli’s Galaxy Tab teardown, please visit: Samsung Galaxy 7-Inch Android Tablet Communicator.

Teardowns, Manufacturing & Pricing

iSuppli’s unique market research reports help deliver vital information on the status of the entire electronics value chain. If you are searching for the latest headlines and reports focused on teardowns, manufacturing and pricing information, look no further than iSuppli. Contact us on +1.310.524.4007 for more details.

About iSuppli’s Teardown Analysis service

Anyone can crack open an electronic product and identify components. However, only iSuppli can provide the level of expertise in electronic components and pricing to serve the teardown needs of top technology companies throughout the world.

iSuppli’s teardown Analysis team is the most experienced in the industry and can draw upon a vast library of data and expertise that only a broad-line electronics market-research firm can provide.

The team leverages the knowledge of more than 25 experts in various fields, all of whom have extensive electronics industry backgrounds and far-reaching expertise in equipment cost models, component pricing and component analysis.

iSuppli has been conducting teardowns for nine years, but the company’s background in this area goes back much further, with members of our management team having established and participated in teardown programs at another research firm starting in the mid 1990s.

The iSuppli Teardown Analysis service has dissected about 1,000 electronic products, from mobile phones of every variety, to personal computers, to set-top boxes, to video-game consoles, to high-definition televisions. The team engages in rigorous teardowns that enable a complete identification and accounting of all components found in electronic equipment.

The teardown team's extensive experience in dissecting electronic equipment allows it to make sophisticated observations regarding product design and component selection based on manufacturer, region of production, design approach and other factors.

Pricing for components found inside of equipment is determined using iSuppli's Component Price Tracker (CPT) service, which provides detailed information on costs for more than 350 components commonly found in electronic equipment, allowing iSuppli to develop highly accurate BOM estimates.

Component prices are subject to significant changes over time due to manufacturing learning-curve processes, as well as inventory and supply-and-demand issues. The CPT provides forecasts and updates of pricing movements that have unparalleled accuracy.

iSuppli's Teardown Analysis team also consults with iSuppli analysts covering various areas of the electronics industry to develop a comprehensive understanding of electronic equipment. iSuppli's analyst team covers every segment of the worldwide electronics industry, offering industry-leading expertise in equipment, components and supply chains.

For more information on iSuppli’s worldwide analysis team, please visit: http://www.isuppli.com/Pages/Analysts.aspx

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