SID’s Display Week 2008 to showcase 3-D, OLEDs

SID’s Display Week 2008 to showcase 3-D, OLEDs

With Hollywood expecting advanced-technology 3-D movies to boost box-office receipts next year, the Society for Information Display (SID) will focus on the technology’s potential impact on display systems at this year’s Display Week. At the same time, advances in organic light-emitting diode technology will receive significant attention when the show convenes at the Los Angles Convention Center from May 18 to 23.

The special session on 3-D in cinema that starts at 2:15 p.m. on Wednesday, May 21, will cover creation, post-production, and exhibition of 3-D films. Phil McNally, who will be the Stereographic Supervisor on DreamWorks Animation’s first stereoscopic 3-D movie, Monsters vs. Aliens , will examine the impact of 3-D on the creative process and how “creative decisions are shaped by the potential of spatial storytelling pushing against the limits of technical processes, the audience’s ability to view the content, and the social expectation of ‘the movie experience’….”

Another point of view on 3-D impact on the cinematography will be provided by Rob Engle, Sony Pictures Imageworks Stereographer and 3-D Digital Effects Supervisor for Beowulf . Following his talk, presenters will discuss techniques used to coordinated stereo images during filming and in post productions phases, as well as two of the major systems for projecting 3-D films: Dolby 3-D and Real D.

With “the Big Screen” going 3-D, smaller screens must follow. Wednesday morning sessions 25, Novel 3D Displays, and 32, Steroscopic Displays, will both take a look at emerging technologies that can work in this realm. In the first sessions, Gareth Bell of PureDepth (puredepth.com) discusses MLD technology, which creates a realistic 3-D effect by layering LCD screens on top of each other and removing interference via an interstitial component.

In a keynote, Yoshito Shiraishi, general manager of Sony TV Business Group’s E-Products and Business Development Department, will tell about Sony’s challenges in launching the world’s first OLED TV, which is only 3 mm thick, and discuss the long-term OLED business opportunities. Sessions on OLEDs, which out number those for any other technology, will be held everyday from Tuesday to Friday. For more, visit www.sid.org/conf/sid2008/sid2008.html.

Richard Comerford

Display Week 2008, the Society for Information Display’s annual international symposium, seminar, and exhibition, will be held at the Los Angeles (CA) Convention Center from May 18 to 23. For more information, visit http://www.sid.org/conf/sid2008/sid2008.html.