Society for Information Display Taps Top Names in Consumer Tech for Display Week 2010 Keynote Sessions

Society for Information Display Taps Top Names in Consumer Tech for Display Week 2010 Keynote Sessions

From OLEDs to Airplanes to Interactivity – Samsung, Boeing and Microsoft to Offer Glimpse of What's Next in Displays, as Industry's Biggest Annual Event Convenes in Seattle

CAMPBELL, Calif., March 2, 2010—The Society for Information Display (SID), the leading global organization dedicated to the advancement of electronic display technology, today announced its stellar lineup of keynote presenters slated for Display Week 2010, May 23-28, 2010, at the Washington State Convention Center in Seattle, Wash. The 48th annual SID International Symposium, Seminar and Exhibition returns to the Pacific Northwest amid the stirrings of economic recovery and growing commercialization of display innovations unveiled at past Display Week events.

“What makes Display Week so compelling is that it's essentially the consumer electronics industry's crystal ball, previewing display technologies that will enable the exciting commercial products of tomorrow,” noted SID President Paul Drzaic. “The displays that people will be blogging and tweeting about at Display Week 2010 will be appearing in a few years inside the hottest new products at leading consumer events such as the Consumer Electronics Show. For example, at this year's CES, 3D was one of the hottest topics, with several companies unveiling 3D-capable TVs. 3D has been on the SID radar for several years now, evidenced by the fact that one of those manufacturers, Toshiba, launched its first prototype 3D display at Display Week 2006. We see this connection in touch technologies too. At last June's SID conference, 3M showed its 19-inch multi-touch display developer kit, which evolved into the commercial 22-inch, multi-touch LCD that 3M announced at CES 2010. Generating buzz for futuristic technology is Display Week's stock-in-trade.”

The Display Week 2010 keynote addresses promise to maintain this future-oriented perspective, as each will explore a different aspect of the next generation of displays. The keynotes will kick off the Symposium portion of Display Week on Tuesday morning, May 25. This year's distinguished speakers are:

Dr. Sang-Soo Kim, executive VP, Samsung Mobile Display along with Samsung Fellow and SID Fellow

Mike Sinnett, vice president/787 systems chief engineer, The Boeing Company

Steve Bathiche, director of research, Applied Sciences Group, Entertainment and Devices Division, Microsoft Corp.

Leading off will be Dr. Kim describing “The Next Big Thing in Displays.” Dr. Kim is responsible for leading the research of large-sized and advanced organic LED (OLED) technology, including flexible and transparent OLED displays, at Samsung. He will address the latest developments in OLED displays and how this technology will result in dramatic changes in the display landscape of the future.

Next, Mike Sinnett will speak on “Information Displays in Aerospace: Past, Present, and Future,” explaining how information displays continue to be integral to numerous aspects of aviation. While aviation applications and their environment present significant challenges for display technology, solutions for both current and future products represent exciting opportunities that Sinnett will touch on in his talk.

Concluding the morning keynote session, Steve Bathiche will tackle “Breaking the Fourth Wall: The Next Generation of Interactive Displays.” A commonly used theatrical term, “breaking the fourth wall” describes a situation in which an actor on the stage steps beyond the invisible boundary that separates the audience from the world of the play and interacts with the audience directly. Similarly, display technology has effectively held viewers hostage to the fourth wall — the plane of the display. Bathiche will explain why the next generation of combined sensing and display technologies offers the promise of reaching past this boundary to create truly immersive, interactive experiences, allowing us to redefine the way we compute, communicate, and entertain ourselves. He will also explore some of the technologies that will allow us to break through this wall.

Another key event that attendees won't want to miss is the annual SID Luncheon, to be held Wednesday, May 26. Mr. Terry Schmidt, chief scientist, Christie Digital Systems, Inc., and longtime SID member, will reveal what happened “Behind the Screens at the Beijing Summer Games.” During the 2008 Summer Olympic Games in China, the “Bird's Nest” Stadium was aglow with over 2.5 million lumens of high-definition digital video images illuminated by 147 high-power digital projectors. Schmidt will walk attendees through the many unique challenges of the high-tech setup in an outdoor venue of this immense scale, and explain how these impressive displays contributed to the overall spectacle of this memorable event.

This is just a sampling of the exciting presentations attendees can expect to be purvey to at this year's Display Week. More information on the week-long program and other key highlights will be announced shortly. You can also visit www.sid2010.org for additional information, or follow us on Twitter at @DisplayWeek.

Display Week Contact Information:

Media interested in attending Display Week, please contact Marie Labrie or Karen Do at DisplayWeekPR@mcapr.com

Companies interested in exhibiting/sponsoring at Display Week, please contact Danielle Rocco at drocco@pcm411.com

About Display Week

The 48th SID International Symposium, Seminar and Exhibition, dubbed Display Week 2010, will take place Sunday, May 23 – 28, 2010, at the Washington State Convention Center in Seattle, Wash. Display Week is the premier international gathering of scientists, engineers, manufacturers and users in the field of electronic-information displays. For more information on Display Week 2010, visit www.sid2010.org or follow us on Twitter at @DisplayWeek. Share any Display Week-related tweets using the hash tag #SID2010.

About SID:

The Society for Information Display (SID) is the only professional organization focused on the display industry. In fact, by exclusively focusing on the advancement of electronic-display technology, SID provides a unique platform for industry collaboration, communication and training in all related technologies while showcasing the industry's best new products. With more than 6,000 members worldwide, the organization's members are professionals in the technical and business disciplines that relate to display research, design, manufacturing, applications, marketing and sales. To promote industry and academic technology development, while also educating consumers on the importance of displays, SID hosts more than ten conferences a year, including Display Week, which brings industry and academia all under one roof to showcase technology that will shape the future. SID's global headquarters are located at 1475 S. Bascom Ave., Ste. 114, Campbell, CA 95008. For more information, visit www.sid.org