By Heather Hamilton, contributing writer
While many people purchased cellphones, televisions, and smart home gadgets on Black Friday and even Thanksgiving, many waited until the infamous Cyber Monday, a gadget-buyer’s once-a-year chance to score the very best deals on new technology. This year, Business Insider reports that Americans spent $6.6 billion on Cyber Monday, making it the biggest online shopping day in U.S. history.
According to Adobe Analytics, which officially tracks e-commerce sales from 80 of the 100 largest websites, every day in November has posted online sales of over $1 billion, which is a first.
Adobe Analytics
Electronics
- Amazon Fire TV Stick with Alexa Voice Remote
- 2nd Generation Echo Dot
Adobe divides sales into categories, making it easier to identify what exactly is selling. In the category of electronics, Amazon took the top spots. The Fire TV Stick with Alexa Voice Remote, Echo Dot (2nd Generation) in black, and the same device in white were all best-sellers. All three items retailed for under $30 apiece.
Cameras and Photos
- Fujiifilm INSTAX Mini Instant Film
- Fujifilm INXTAX Mini Camera
As might be expected, top sellers in this category were relatively inexpensive — Fujifilm INSTAX Mini Instant Film in twin packs and 3 twin-pack packages, followed by the corresponding camera. Larger cameras, including the GoPro HERO5, made the list, though Fujifilm dominated.
Video Games
- PlayStation Plus Membership
- Xbox One S 500 GB
Consumers were interested in both PlayStation and Xbox systems, though the best-selling item was a one-year PlayStation Plus Membership, followed by the Xbox One S 500-GB console. Wireless controllers for both systems sold well, while games and gift cards were also represented in the data reports.
USA Today
- Instant Pot/Instant Pot Mini
- 23andMe DNA test
USA Today compiled a list of the products most frequently purchased by their readers, which differs a bit from Adobe’s data. Topping their list was the Instant Pot and Instant Pot Mini, an automatic pressure cooker. Second was the 23andMe DNA test, followed by the Amazon Echo. The ECOVACS DEEBOT Robot Vacuum was next, followed by the Anker PowerCore Portable Charger, Roku Streaming Stick, and Amazon Firestick.
Finally, TP-Link Smart Plug, Calphalon Nonstick Pan, and Netgear Wi-Fi Range Extender round out the top 10 spots.
Tupperware is next, but the #11 spot is occupied by the Nest Smart Outdoor Security Camera, which was only $127. Skullcandy wireless headphones and earbuds sold in large quantities, as well as the Amazon Kindle Paperwhite e-reader. Finally, Tile trackers rounded out the list, designed to attach to easily lost objects (keys, remotes, etc.) and work with an app that will make them ring.
Sources: Business Insider, USA Today
Image Source: Pixabay
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