Triton Digital, a leading technology provider for the audio industry announced compliance with the IAB’s Digital Audio Ad Serving Template (DAAST) specification. DAAST is the IAB’s first technical solution aimed at addressing the fragmented audio advertising market. Triton is among the first digital audio technology providers to become DAAST compatible.
“We participated in a working group with the IAB to develop the DAAST specification and ensure that Triton’s advertising platform, Tap, is fully capable of supporting DAAST compliant players”
According to the IAB, “Without a common interface and guidelines for making use of HTML, marketers have to develop multiple ads, each designed uniquely for each player it might play in. In this kind of fragmented marketplace, buyers and sellers suffer from a lack of standardization and limited options for connecting audience and advertisers.”
DAAST offers a standard method of tracking for advertisers, enabling a more automated and streamlined approach to digital audio ad serving. As a result, confidence in ad marketplaces and the value of placements within them is increased. DAAST also addresses audio players that cannot typically track ads or identify listeners, helping to better measure and monetize advertising units.
“We participated in a working group with the IAB to develop the DAAST specification and ensure that Triton’s advertising platform, Tap, is fully capable of supporting DAAST compliant players,” said Benjamin Masse, SVP & GM, Advertising, Triton Digital. “This is extremely important because it adds liquidity to the marketplace, which will lead to an increase in quality inventory and improved control and effectiveness for advertisers.”
“Adoption of DAAST will help overcome today's challenges within the audio advertising marketplace,” said Scott Cunningham, Vice President, Technology and Ad Operations, IAB. “With companies on-boarding this new standard, we expect the audio advertising space to take an upward trajectory, just as video advertising did when IAB introduced comparable specifications for video ads.”
Triton’s DAAST-compliant Tap advertising platform supports linear audio ads, companion ad displays, and audio ad pods.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
Advertisement
