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Welcome to Project Analog

As the old saying goes, misfortune in life is not so much what one suffers but what one misses. Any engineer can tell you that the chances of missing things becomes greater when you are busier than ever, working on more design projects than ever and have less time than ever to complete your assignments. To make sure that EEs don’t miss out on the latest technology trends in analog electronics, we’re providing you with the first monthly edition of Project Analog, aimed at supplying important data you need to help you to make better-informed part and technology choices.

In this latest member of Hearst Business Media’s toolbox of media resources we’ve put together a package of technical articles covering such topics as energy management challenges in personal handheld devices, selecting amplifiers to work with thermocouples and a look at lens drivers used in handset camera modules.

If you sense a trend in the contents of this issue you are right. Consumers are buying smaller, smarter mobile phones, cameras and MP3 players so they can access the entertainment/information content that matters to them anytime and anywhere. Of course EEs know that all of the market hoo-ha about digital convergence is just so much empty talk without analog circuits on hand to amplify, process, filter and convert electronic signals.

Not only is analog technology important behind the scenes, it is also playing a major role in product benefits visible to users of portable devices: among other things analog is helping to provide the high quality sound, pictures, graphics and long battery life that consumers have come to expect. To cite just one example, consider the successful integration of high resolution digital still cameras into mobile phone handsets. This application necessitates the use of analog image stabilization, focusing and zoom control as well as analog parts that regulate the various voltages plus data converters and amplifiers to support these and other functions.

We hope you find Project Analog www.projectanalog.com interesting and informative reading. As always, if you have any comments or suggestions we’d like to hear from you. Please send your correspondence to me at
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Murray Slovick

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