Wilson-Hurd Mfg. Co. (Wausau, WI) has launched a new branding campaign that includes a new company logo. The updated logo represents the first significant branding change for Wilson-Hurd in many years. Founded in 1904, the company specializes in the production of custom electronic control products, point-of-purchase displays, plastic and metal nameplates, and contract medical devices.
The new logo (above), part of Wilson-Hurd's re-branding campaign.
The old logo, a thing of the past.
“In the one-hundred nine year history of Wilson-Hurd, the company’s evolution has been driven by new technologies and demanding customer requirements.” said Jim McIntyre, president of Wilson-Hurd. “Our new logo is a reflection of our integration of new technology and emerging manufacturing best practices into our company while maintaining our traditional high standards of quality and value.” continues McIntyre. “We bring design and manufacturing excellence to our customers through innovation and collaboration. Welcome to the next chapter in the success story of Wilson-Hurd.”
The updated logo brings about a number of significant branding changes for Wilson-Hurd including the following:
• It expands the Wilson-Hurd color palette from red and black, to blue, green, and gray which will be used in the design of new literature, letterhead, business cards, and a new website in the future.
• The logo now includes a tagline that reads “Our Innovation, Your Solution,” which is representative of Wilson-Hurd’s continued drive to provide customers with quality solutions.
• The use of an icon is now included in the logo, in which the design is symbolic of the continuing innovation that Wilson-Hurd strives for.
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