MONACO, September 17, 2013 – WIMA today announced that the 2013 WIMA USA Conference will be held October 28-30, 2013, in San Francisco. Following the market, WIMA is evolving and broadening its horizons to include new segments, continuing to offer the best of NFC while bringing to the spotlight complementary proximity-based technologies including QR, Bluetooth and other mobile and cloud solutions. These may be used in parallel, conjunction, or as stand-alone end-to-end proximity solutions to leverage a seamless user experience. This enhanced and evolved new concept for WIMA USA, offers a wider variety of tools for marketers from vertical industries to consider, when implementing new innovative and engaging mobile customer experiences connecting the physical and digital worlds.
Over 60 organizations have already confirmed their participation including: AT&T Developer Program (Gold Sponsor), Cellotape/Tap4Mor (Silver Sponsor), HID Global (Silver Sponsor), Alchemic Solutions Group, Bluetooth SIG, CH2MHILL, Chicago Transit Authority — CTA, Citi, Continua Health Alliance, DUALi, Inc., Eye Corp Media, Gartner, ITN International, Japan Airlines, LA Metro, Market Platform Dynamics, MasterCard Worldwide, NFC Forum, NXP Semiconductors, PayPal Enterprise Solutions, QRmedia.us, Qualcomm Life, Roche Diagnostics, Rippedsheets.com, SistelNetworks, SMARTINI Cocktails, TazTag, Thinaire, VeriFone Media and others.
A half-day Pre-Conference Track aimed at innovative managers, marketers and newcomers, offers a technical marketing overview of key proximity solutions and will discuss synergies, address standards and security concerns, and which technologies are best adapted to a particular vertical market.
The main agenda Conference Sessions focus on current trends, presented through a variety of use cases and testimonials in vertical market sessions. These will show how proximity solutions can be used as a powerful tool for brand messaging as well as for sharing, payment and so much more. Speakers include major industry players, users and representatives of brands from a variety of vertical industries who will share experiences through presentations and panels.
A co-hosted session in collaboration with Continua Health Alliance will highlight new horizons around connected health technologies in the wellness and healthcare sectors.
An innovative Exhibition Floor will showcase engaging demos of products and solutions, which attendees may interact with using NFC-enabled or Smartphone camera device features. New animations include the Exhibitor Pitch presentations and the Speed Dating Session, designed for speed networking, plus an NFC and QR attendee badge experience. A special contest session will see Exhibitors compete in front of an international jury, attendees and the media with prizes awarded for the best solutions. WIMA USA attendees and followers will be able to download the new WIMA USA Conference App prior to the show.
WIMA USA will be held at South San Francisco Conference Center, 255 S Airport Blvd., S San Francisco, CA 94080
Early Bird Registration discounts are available until Monday September 23, 2013 using discount code: EBUS13
For additional information, go to www.wima.mc/usa/
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